Plan, Test and Launch Your Most Profitable Black Friday Yet—Ahead of the Crowd

Join a private community of founders, business owners and marketers preparing early for their most successful Q4 yet.

No guesswork. No last-minute panic. Just a clear plan and the exact tools I use with my clients. All for free.

Dear Friend,

If you want a Black Friday campaign that’s organized, intentional and actually profitable, this could be the most important message you read all day.

You see, every year, too many brands wait until October to even think about Black Friday.

And by then, it’s too late:

✅ Their lists are ice-cold.
✅ Their offers are rushed.
✅ Their tech breaks under pressure.
✅ They end up blasting the same tired “20% off everything” emails as everyone else.

I’ve seen it over and over: smart founders and marketers working nights and weekends in November, trying to cobble together campaigns at the last minute.

But it doesn’t have to be that way.

When you start early and follow a proven roadmap, everything changes.

You can warm up your audience, design offers that are irresistible and have all the time you need to test your tech—before the rush.

Introducing...

Black Friday: Ahead of the Curve

Black Friday: Ahead of the Curve is a FREE 6-week program and private Slack community designed to help you plan, test, and prepare your entire BFCM promotion, so you’re ready to launch with confidence when Q4 hits.

You’ll get the same workbook and worksheets I use with my private clients to drive results. These are resources that aren’t available anywhere else (and if they ever are again, they’ll only be for sale).

Why Join

This isn’t just a PDF or another mini-course you’ll forget about.

By joining Black Friday: Ahead of the Curve, you’ll get:

✅ Unlimited feedback and hands-on support.
Every week during Office Hours, you can send me your questions. I’ll even personally review your worksheets and give you clear, actionable pointers to help you optimize your campaign and stay on track.

✅ A front-row seat as I build my own BFCM campaign in real time.
See exactly how I map out offers, segment lists and schedule campaigns.

✅ A community of founders, marketers and business owners who are doing the work alongside you.
Stay motivated, share wins and ask questions anytime alongside your peers.

✅ Exclusive access to the workbook and worksheets.
These are the same templates I use to help clients prep for Black Friday (and this is probably the only time they’re gonna be available for free.

All of this, for FREE. No catch. Just 6 weeks of clarity, accountability and momentum to make this your most profitable Black Friday ever.

Why I’m Doing This

I’m offering this program because I’ve seen too many great businesses leave Black Friday to the last minute—and miss out on real revenue.

I’m also building my own campaign alongside you, so you can see exactly how I plan, test and launch, step-by-step.

And if it helps you get results, maybe you’ll stick around or tell a friend.

Either way, in 6 weeks you’ll walk away with a complete Black Friday Cyber Monday campaign all ready to launch well before the November rush.

Ready to start?

Drop your name and email below to grab your free spot and start planning your most profitable Black Friday yet.

Get the proven playbook I use with brands to launch profitable campaigns. With zero chaos.

Here’s What’s Included

  • The Retention Room Slack Community

    • Surround yourself with founders, business owners and marketers who want to finish Q4 strong. Ask questions, share wins and stay accountable.

  • Exclusive Workbook + Worksheets

    • Step-by-step guidance and plug-and-play templates to build your campaign. These resources are not available anywhere else.

  • Weekly Office Hours With Yours Truly

    • Live support to get unstuck, workshop your ideas and keep momentum.

Alongside your workbook and worksheets, I’m gonna show you:

✅The invisible email segment most founders skip—and the exact moment to warm them up so they’re eager to buy when your promo lands

✅ A proven offer formula that turns casual interest into conversions without slashing prices

✅ One deceptively simple question to filter every piece of content you send, so you stay top-of-mind (and out of the spam folder)

✅ The sneaky tech glitches that silently kill sales—and how to catch them before they cost you revenue

✅ The secret momentum-builder that’ll make your Black Friday promo an irresistible event

Join Now. We start July 14, 2025.

Picture this: it’s November 27. You’re scrambling to write your offers, testing checkout pages at midnight and hoping everything holds together.

Or…

Imagine opening your laptop and watching your sales roll in, knowing you planned every step in advance.

You can keep doing what you’ve always done, or you can spend the next six weeks preparing like the brands that dominate Black Friday year after year.

Ready to make this the year you finally get ahead of Black Friday? Drop your details below to join.

See you inside,
–Kay
Your Black Friday Prep Partner